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When PAYDAY 2 was first released in 2013, the multiplayer heist shooter was launched as a traditional premium title supported by DLC. After a massively popular run, development on PAYDAY 2 ultimately shut down in December 2018. But in October 2019, Starbreeze revealed it was once again working on expansion content and ‘seasons’ of DLC linked together by an ongoing storyline—which would come to play a important role in the company's financial recovery.
Today, AccelByte Cloud provides Starbreeze with a Game Telemetry and Analytics platform that enables their data teams to deliver powerful insights to the business, improving the support of predictive player analytics, business forecasting, and awesome live community events.
To support the revival of PAYDAY 2, Starbreeze knew it needed to refine its approach to collecting, analyzing, and taking action based on player and game telemetry.
Data is one of the most critical assets Starbreeze had to understand and engage their large and loyal playerbase. However, they wanted to expand on an already robust data capability for PAYDAY 2— ingesting terabytes of new data along the way. The team needed a solution to dynamically track player and game data and extract insights to help inform game design decisions and new community events.
AccelByte worked closely with Starbreeze to implement telemetry hooks, which gather critical gameplay data such as loadout, player and match statistics from multiplayer sessions, and player economy trends.
Fully managed platform with customizable Game and Player telemetry system collecting data including:
Direct integration with Diesel Game Engine led by AccelByte Professional Services. Implemented native with PAYDAY 2 code following StarBreeze’s own best coding practices—and ensuring zero degradation in game performance—with minimal additional investment in engineering capacity from Starbreeze.
Native integration with Snowflake data warehouse allowed Starbreeze to retain an open ecosystem of tools for supporting the in-house data analytics team.
With AccelByte, Starbreeze has unlocked significant insights which have allowed them to run Live Services, uncover new player opportunities faster, and launch new and engaging live community events.
Increased community engagement: With the support of AccelByte, Starbreeze has supported new, unique community live events directly engaging the player base.
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