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The video games industry is evolving rapidly and consequentially. It is no longer sufficient to use a free or paid backend technology to power games/franchises. Our objective is to make owning backend technology affordable and attainable for game developers/publishers. We have 2 different types of offering: (1) Own your backend through licensing our tech, and (2) Lease-to-Own via our cloud offering.
We are seeing trends that the industry is moving towards game-as-a-service and cross-platform play. Online backend platform plays a critical role in the cross-platform game-as-a-service era. Furthermore, game developers/publishers have aspirations to develop multiple games. In this era, it is critical to have full control over the backend platform, and our mission is to make it attainable and affordable for our clients.
Here is what owning a backend platform means for game developers/publishers.
Big game developers/publishers like EA, Ubisoft, Take2 and Epic Games realized the importance of owning an online backend platform, and have made a large sustained investment over the years with a sizable team. Arguably they are well-positioned to capitalize on these trends.
Firstly: It takes a sizable team and many months to develop, deploy and run game backend platform:
Secondly: Games as a service have a long tail (League of Legend first launched 10 years ago, and still going strong). After the first launch, it’ll take more effort to continue iterating and adding features/improvements, keeping the platform up through burst in players, and adopting new technology to improve the platform from scalability, high availability, operability, and lowering the infrastructure cost.
We combined our decades of collective experience (and missteps) at big game developers/publishers with advancement in technology to create affordable backend platform offerings. We come up with 2 different offerings:
We will continue to make our offering to be more complete and affordable through technology improvements, partnerships, and economies of scale. As we have more clients, we can continue to not only add features but also negotiate to lower the cost of cloud infrastructure and pass the savings to our clients.
In parallel, we are also starting to build a partner network that can bring in additional feature set to complement what we already have. Please contact me if you are interested in partnering with us.